Crafting websites for companies where design matters

Our clients demand expert specialists in every field their projects require, with one point of contact – but without the high overheads large agencies inevitably have, and pass on. Groundnation meets this requirement by drawing upon a longstanding and closely-knit network of consultant-level creative and technical specialists, all committed to working in Groundnation project teams. They each have huge experience in their field, and are well-used to working together. All have worked with blue-chip clients and have experience of working in top flight London agencies. They are now able to choose how, where, and with whom they work.

This well-proven working style enables us to assemble the ideal specialist line-up for each of your specific projects, and orchestrate them seamlessly. So you benefit from a tailor-made team ideally suited to your needs, equivalent to that of a large London agency, but without those unnecessary overheads.

The core Groundnation team provides you with continuity and your points of contact and our key personnel are:

James Richardson, Creative Director

James began his career in design with one of Britain’s leading specialist catalogue companies - TA Design, soon becoming senior designer.

During this time James designed and produced several award-winning catalogues in many market sectors from fashion to hardware. He also designed acclaimed direct marketing and CRM communications over several years for a re-emerging Marks & Spencer. At the same time he kept closely involved with ever-developing web technologies building several successful web sites both e-commerce and standard business sites. Thus, with over 15 years' of experience in both web and print design James has the rare ability of being able to successfully blend the proven traditional print and marketing techniques with web design & development, giving him an exceptional, multi-media skills set.

In June 2005 Groundnation Limited was formed with a primary focus on web design and development – my, how time has flown!

James Clarke, DM Consultant & Copywriter

With over 20 years' experience in direct marketing consultancy James has worked for an impressive range of multinational, blue chip clients at the highest level – as well as for small start-up companies.

He has a near-unique breadth and depth of hands-on experience ranging over every business sector, from fashion to fmcg, and from charities to financial services – in both consumer and business-to-business. He is particularly adept at writing copy taking account of brand positioning and tone of voice. Direct clients have included: American Express, Reed Business Publishing, Jewson, Marks & Spencer, New Statesman, Lloyds Bank Insurance Services, Dun & Bradstreet and many more. Agencies James has consulted and copywritten for include: WWAV, cchm, Concep Evolution and TWCAT.

Over the past eight years, an ever-increasing proportion of his work has been on website content and structure, utilising his direct marketing expertise relating to information hierarchy and clarity of communication. He wrote the original brand and creative guidelines for the Nectar card. Websites he has written copy for include: Royal Sun Alliance Investment Trusts; Allianz Marine & Aviation; Auto Trader; Legal & General; Elegance Fashion and Bon’a parte Fashion, as well as charities, including Action Medical Research.

His creative awareness, his ability to craft compelling and effective copywriting in a variety of styles, and his strategic marketing and account direction skills – makes for a valuable creative partner. His experience includes co-founding and then heading up a top 25 direct marketing agency for 10 years. He has worked with James Richardson for nine years. He is a Life Fellow of the Institute of Direct Marketing.

Georgia Richardson, Studio Manager

Georgia brings with her 8 years experience from The Evening Argus so is a natural in keeping calm in a deadline driven environment. She helps manage projects smoothly and is pretty hot at accounts too!